Next Scheduled Event

#LightUpMBCLive - Global MBC Awareness Campaign

When: October 13th, 2021 8:30pm - 10:00pm EST

Tune-in to #LightUpMBC Live, a virtual event, on October 13th at 8:30 p.m. EST streaming on LiveXLive, Facebook Live @METAvivor, METAvivor YouTube or It will feature inspiring stories told by MBC patients, illuminated landmarks and musical performances by Kristin Chenoweth, Tom Morello, Rob Thomas and JD Eicher to raise funds for metastatic breast cancer research.  Viewers will be able to hear from #LightUpMBC patient ambassadors as we zoom them into the livestream to show us iconic landmarks lighting in their cities. 


#LightUpMBC is a global initiative founded by Moore Fight Moore Strong in support of Annapolis, MD based non-profit METAvivor Research and Support Inc.  October 13th is recognized as the official Metastatic Breast Cancer (MBC) Awareness Day. This year, over 180 landmarks in all 50 U.S. states as well as in other countries around the world will light up in the symbolic colors of green, teal and pink. This is done to shine a light on MBC, the most advanced stage of breast cancer, where the cancer has spread from the breast to other parts of the body.  The breast cancer that kills is often forgotten in the numerous pink ribbon campaigns around the world.  In October 2017, the first bridge to light in MBC colors for #LightUpMBC was the Memorial Bridge in Portsmouth, NH near Jessica's hometown. #LightUpMBC is the result of years of hard work from MFMS to light up the world to bring awareness and funding to critical MBC research.

Why Green, Pink and Teal?

The pink ribbon is well-known for representing the fight against breast cancer, but most of MBC patients feel that pink does not encapsulate their experience. Metastatic Breast Cancer may start in the breast, but its spread to vital organs makes the disease fatal. To highlight the uniqueness of the disease and show its commonality with other Stage IV cancers, METAvivor designed a base ribbon of green and teal to represent metastasis. Green represents the triumph of spring over winter, life over death, and symbolizes renewal, hope, and immortality while teal symbolizes healing and spirituality. The thin pink ribbon overlay signifies the metastatic cancer originated in the breast.

​See this story from Glamour about our inspiration behind the campaign and how it originated:

Follow Us On Social Media!
Join the 3000+ others that have liked us on Facebook! We are also now on Instagram @moorefightmoorestrong and Twitter @mfmsjess!  Please also follow our #LightUpMBC campaign on Facebook, Instagram and Twitter @lightupmbc




About this site

This site was created to show support and love for a beautiful young woman, Jessica Moore, who at 32 years old, was diagnosed with Metastatic Breast Cancer (MBC). She was a loving wife, daughter & daughter-in-law, sister & sister-in-law, aunt, niece, cousin, boss, employee and best friend to many. Anyone that knew her loved her. She was an athlete, fighter and tough as nails.  Her loving husband, parents, family and friends are carrying out Jess' mission to raise awareness for MBC.