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About this site

This site was created to show support and love for a beautiful young woman, Jessica Moore, who at 32 years old, was diagnosed with Metastatic Breast Cancer (MBC). She was a loving wife, daughter & daughter-in-law, sister & sister-in-law, aunt, niece, cousin, boss, employee and best friend to many. Anyone that knew her loved her. She was an athlete, fighter and tough as nails.  Her loving husband, parents, family and friends are carrying out Jess' mission to raise awareness for MBC.

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#LightUpMBC -  2020 Global Campaign

Metastatic Breast Cancer (MBC) Awareness Campaign

#LightUpMBC is a global initiative founded by Moore Fight Moore Strong in support of Annapolis, MD based non-profit METAvivor Research and Support Inc.  Tuesday, October 13th is National Metastatic Breast Cancer (MBC) Awareness Day, we have worked to shine a light on the lack of funding for metastatic breast cancer research and plan to unite 115 iconic landmarks in all 50 states to light up in metastatic breast cancer awareness ribbon colors of green, pink and teal

#LightUpMBC is beyond the movement for breast cancer awareness, as this form of breast cancer (MBC) spreads to other organs and has an average life expectancy of 18 to 36 months.  MBC kills over 42,000 women and men every year - equivalent to 115 people every day. 30% of early stage breast cancers return as MBC. The ribbon was designed by METAvivor to highlight the uniqueness of the disease and show the commonality with other stage IV cancers. Green represents the triumph of spring over winter, life over death, renewal, hope and immortality.  Teal portrays healing and spirituality.  The thin pink overlay signifies that the cancer originated in the breast.  

In 2019, over 80 iconic landmarks across 5 countries, 38 states and 65 cities joined the campaign.  This Glamour Magazine article elaborates on these efforts last year.

​To determine if a landmark will light in your city, please visit our event page. To donate to this amazing initiative in memory of our best friend Jessica Moore who inspired this campaign, or your loved one, please do so by clicking on the donate button below: